Li Shufu, founder of Geely, has been named “MANBEST 2017” by the largest independent automotive jury in Europe, representing 630million readers.
The AUTOBEST GALA 2018 saw 31 nations gather at the European motoring jury’s annual awards for a glittering ceremony in Salzburg’s historic Karl Böhm Saal this week.
With 31 countries represented, AUTOBEST is the largest independent motoring Jury in Europe. No less than 95% of the European population is represented by the jury’s many international motoring media outlets.
The “MANBEST 2017” honour was awarded to Mr. Li Shufu, the Founder and Chairman of Geely Holding Group. Starting from a humble Chinese village with a small refrigerator business, Chairman Li continues to build his empire with an expansive and growing automotive group, integrating leading brands from across the globe that include Volvo Cars, Proton, Lotus and London Taxi. The group has also embarked on the launch of a revolutionary approach to the car market with the new Lynk & Co brand – which is already established as a top seller in China, just weeks after going on sale. More recently, the group completed the acquisition of Terrafugia, a remarkable startup for flying cars from California.
Commenting on the award, Founder and Chairman of AUTOBEST, Mr. Dan Vardie, said:“Li Shufu is a great example of a visionary in the automotive industry, proving that with the right strategy, determination and bravery, success will follow. Mr. Li and Geely are the first Chinese winners in the 17 years of AUTOBEST awards, but I do not think they will be the last. Our jury of 31 leading automotive product journalists are a very tough panel, and it shows how far China and Geely has come in this industry in terms of quality, engineering, design, technology and clever marketing to win over these seasoned motoring critics. Huge congratulations to Mr. Li and all at Geely and its brands.”
The AUTOBEST organisation was established in 2001 with the revolutionary concept of “best buy car” available on the European market. A total of 31 European nations are represented in the Jury, covering the vast majority of the European population. For a car to become an AUTOBEST winner, it must represent the best offering for most European customers. Price, service network, spare parts distribution and versatility are the most important criteria in the voting process. Design and new technologies are also becoming important criteria. AUTOBEST uses a transparent voting system, with a complex matrix of 13 criteria to decide the winner.