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Home Features BRAND Focus GEELY- A Tale of Phenomenal Global Growth and Performance

GEELY- A Tale of Phenomenal Global Growth and Performance

The word ‘Geely’ can be translated from Mandarin to mean ‘auspicious’ or ‘lucky’…no doubt the perfect moniker for the company, founded as recently as 1986 and currently taking the global auto scene by storm.

Now, how exactly has Geely managed to grow consistently and exponentially in such little time?

In 2003, Geely’s total production stood at only 76,274 units. By 2005, they had made their debut into the global market with a small stand at the Frankfurt International Automobile Show, just one year after breaking the 100,000 unit annual production barrier.

Comparing that to the company’s current sales volume of over a million units per annum in the last five years, Geely’s growth and success is unquestionable. Within a decade and a half of venturing into the global market, Geely produces cars that compete with models from carmakers who have been around for much longer.

The key to Geely’s remarkable success can be found in the company’s doggedness and an unyielding dedication to innovation and high standards in quality, safety and tech advances. This was further validated by the International Automotive Task Force (IATF), when Geely became the first Asian automaker to be appointed as a voting member of the organization earlier this year.

From being the first independent Chinese carmaker to attend an overseas show, Geely went on to form a joint venture with Manganese Bronze, the former owners of the London Taxi Company, to make cars in Shanghai.

Soon after, Geely acquired the London Taxi Company (now LEVC), formed a joint venture partnership with Volvo Autos (taking full ownership in 2010) and became the largest shareholder at Daimler AG (the parent company for Mercedes Benz). With these tactical moves, Geely’s international outlook and ultimately, sales volumes grew sporadically as their market expanded. Since then, Geely has recorded sales volumes exceeding one million units every year between 2016 and 2021.

Geely’s legacy is not just a tale of great numbers and small beginnings. With 5 R&D centers and 5 design centers across the globe, innovation in design has become another strong essence of the company.

In the past years, Geely has carefully mastered the art of efficiently manufacturing cars that have ranked best in their class in design and aesthetics, without compromising on performance. The Coolray, Geely’s shining star and fastest-selling model, is one of such top performers in the design, technology and performance categories. Asides from performing with record-breaking numbers globally, the Coolray has become a real fan’s favorite with its eye-catching design, hi-tech features and the outstanding power and performance of its 1.5L Turbo gasoline engine which was co-developed with Volvo.

Since Geely’s epic launch in Nigeria, via the exclusive partnership with Mikano International, the brand has done exceptionally well with the introduction of the Emgrand7 sedan, X7Sport SUV and of course the Coolray, which has enjoyed immense popularity and continued affinity.

The compact SUV, which is becoming something of a fixture in the entertainment industry, is currently owned by many influential persons across the industry including comedian Sydney Talker, Cubana Chief Priest, afro-fusion musician and ‘Access to the stars’ maiden edition winner- LOVEN, amongst others. Outside the entertainment industry, the Coolray has also been well-received and is poised to achieve exceptional numbers in Nigeria as it has globally.

To celebrate and show appreciation for the support received so far, Geely Nigeria is offering SUPER price slashes on the mega-loaded Coolray and Emgrand 7 models.

More information on these offers can be found on their website, www.geely.ng

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