Planning towards Yuletude, CIG Motors, Nigeria’s authorized distributor of Chinese brand, GAC, has prepared gifts and travel incentives for buyers of its automobiles during the festive season. The company’s Executive Director, Khadijah Junaid, disclosed the plan at a press briefing last week.
According to him, every purchase of a GAC car shall attract a gift of air-conditioning units, while the buyer shall also be entitled to entering for a raffle draw with a chance to win an all-expense paid trip to China.
“The second arm,” he explained, “is our 12 days of Christmas give-away at our showroom spiced with a cruise with Santa for a test drive of our cars.”
Also speaking at the briefing, the CEO of CIG, Ms. Diana Chen, said the 12-day promo is meant to show appreciation to the company’s customers and prospective ones that and align his company’s business goals to a 360-degree customer satisfaction.
“Consequently,” she said, “we will continue with our tactical sales campaign which includes free one year insurance, free registration; three years warranty on Engine and Parts, plus free first two services in addition to the sales promo.
“From day one, we knew if we were going to remain in business and compete successfully, our company’s commitment will always be to associate with and reward our customers and potential customers during notable celebrations; so we are only going to get stronger on our promotional activities and tactical sales campaigns in the coming years.
“We believe that, with international quality and outstanding driving feeling, GAC MOTOR will soon become another symbol that leads the street fashion of Nigeria.”