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Home NEWS Nigeria Ford Ends 11-year Partnership with RT Briscoe Nigeria

Ford Ends 11-year Partnership with RT Briscoe Nigeria

…Continues Sales, Service, Maintenance through Coscharis Motors Limited

ROTIMI ASHER

[dropcap]F[/dropcap]ord Motor Company has ended duplication of franchise dealership in Nigeria, severing its 11-year old relationship with R T Briscoe.

In a statement announcing the development on Tuesday, Ford’s decision was necessitated by its determination to consolidate its dealership representation in Nigeria and concentrate more on penetrating the nation’s auto market as well as taking full advantage of opportunities provided by the federal government’s economic diversification plan.

The statement reveals that, while Ford’s relationship with RT Briscoe ended since June 30th  2016, the auto maker is reinforcing its partnership with Coscharis Motors Limited as the country’s sole official Ford distributor.

“RT Briscoe has been a Ford dealer since 2005 alongside the Coscharis Motors group, but having two separate dealer groups representing the brand in Nigeria doesn’t make commercial sense,” explained Rob Johnston, Regional Manager Sales and Marketing, Ford Customer Services Division for Sub Saharan Africa.

“Our long-term strategy is to focus on Coscharis and continuously improve our sales, service and parts network within Nigeria. We would like to thank the RT Briscoe team for the dedication to the brand over the past 11 years, and wish them all the best in their future endeavours.”

Ford has invested extensively in developing the Nigeria market in conjunction with Coscharis Motors, which includes the launch of a semi-knockdown vehicle assembly plant for the Ford Ranger, and the opening of three Quick Lane centres and a Quick Parts outlet.

“The local Ranger SKD assembly operations and Quick Lane centres are in line with the global One Ford approach to deliver product and service excellence for our growing customer base, particularly in the important Nigerian market, while driving innovation in every part of our business,” Johnston added.

Coscharis Motors currently has 11 outlets Ford dealers located in the major centres of Lagos, Abuja, Port Harcourt and Calabar, which will continue selling, servicing and maintaining Ford vehicles throughout Nigeria according to Ford’s stringent global standards.

Ford Motor Company and Coscharis have also opened three Quick Lane Tyre and Auto Centres in Nigeria, starting out in Lagos in 2013, with Calabar and Ado-Ekiti being launched earlier this year.

 

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