Dana Motors to Assemble DFM Brand in Nigeria

ROTIMI ASHER

Dana Motors Nigeria Limited has concluded plans to assemble the newly launched DFM brand vehicles from its assembly plant in Lagos. The company made this known at the brand’s media unveil held in Lagos recently.

Addressing journalists during the unveil, Dana Motors’ Vice President, Mr. Olu Tikolo, expressed readiness of his company to roll out compact sedan, SUV and all-terrain pick up from Dana  Motors plant in Lagos.

He explained: “We are delighted to announce that DFM brand model range will be produced here in Lagos. Producing cars in our assembly plant will enable us to sell highly tropicalized cars in the Nigerian market, while providing greater flexibility for our local customers.

“We at Dana Motors are thrilled to start operations at such a time where the need for the diversification of the economy is evident. To further show our commitment to advancing the frontiers of the Nigerian economy through our company’s industrialization drive, the introduction of DFM is geared towards making Nigeria one of the manufacturing hubs of Africa.

“We’ve partnered with DFM global here in Nigeria to provide the country with stylish and differentiated motoring options and we are here to win trust and hearts of the people with above par ownership experience.”

According to Tikolo, production of DFM model range in Nigeria will enable Dana Motors to position the leading Chinese brand as one of the country’s fast-growing Asian automobile brands.

“While the newly unveiled showroom facility in Lagos will enable the company to start selling its models in the country and benefit from further sustainable sales growth, locally.

“Dana Motors long-term objective with DFM brand is to replicate the success it has made with other motoring brands, it has been associated with over the years and, as rooted in its core operational drive, it’s poised to ensure that, ‘The Commitment to Service’ is reflected in everything it does in the Nigerian auto industry.”

Making its first entry into the local market at the newly opened DFM showroom on Akin Adesola Street, Victoria Island, Lagos, the leading Chinese brand depicts the forward thinking automotive engineering that’s evident in the top-of-the-segment model range that had continued to draw praises from other countries of operations across the globe, owing to the innovative and stylish designs of the cars.

Jacky Hathiramani, Managing Director/CEO of Dana Motors, speaking on the partnership stated: “All of us at Dana Motors are extremely proud to introduce DFM, the leading Chinese brand into the Nigerian automotive markets. And we are here to build more than just great cars. We aim to set a new standard in the Nigerian auto industry by providing consumers with world-class products and services while engaging customers exceptionally with quality service deliveries at every touch point.

“Having being a major stakeholder and the leading company in the Nigerian auto industry, Dana Motors Limited has been offering best-in-class brands with a second to none after-sales service to customers in the country for over two [2] decades.  Together, both Dana Motors Limited and DFM Global are committed to providing the best-in-class cars to meet our esteemed customers’ vehicular requirements and exceed their expectations with quality after sales services.”

DFM award-winning products are now among the most popular cars on sale in China and some parts of Africa today, gaining praise for attractive design, high-tech features, and reliability. The company’s distinctive design identity runs through the brand’s entire vehicle the line-up, making the brand’s cars immediately recognizable all over the world. The newly launched DFM model range in Nigeria is proof of the company’s plans to introduce cars that cater to the changing paradigm of the Nigerian market in the near future, said, Henry Lian, Commercial Manager, Africa, DFM Global.

On the provision of after-sales service support for Dana Motors, Henry stated that the DFM global team are readily available to provide all the necessary spare parts and expertise to support Dana Motors Limited in delivering exceptional after sales service to the teeming customers.

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