…Offers Four-Year Free Service to Ford Customers
By: ROTIMI ASHER
[dropcap]N[/dropcap]igeria’s Ford representative, Coscharis Motors, has launched into the nation’s market newest models of Ford Figo and Explorer.
The two cars were unveiled on Tuesday by the General Manager, Marketing and Corporate Services, Coscharis Group, Mr. Abiona Babarinde with General Manager, After-ales, Ford, Coscharis Motors, Mr. Varsant Rele and the Sales Manager, Ford, Coscharis Motors, Mr. Fabian Anuforo, following a media briefing held at the company’s newly refurbished Ford Showroom on Akin Adesola, Victoria Island, Lagos.
Fielding questions from journalists, Mr. Babarinde said the 2016 Figo Sedan would assist Coscharis Motors to share more slices of the ‘B'(economy car) segment of the nation’s auto market, as well satisfy pool car needs of corporate customers, who he recons, prefer sedans to hatchbacks.
Whereas, according to Mr Anuforo, in terms of sales, Ford Explorer did well in 2015, despite economic instability that followed the year’s general election.
“It would interest you to know that the new Explorer has gained significant popularity among Nigerian auto buyers,” he explained. “Gone are the days, when we used to struggle to push Ford brand into the market. New customers walk into our showrooms and ask for Ford. For this new Explorer, for instance, many people have already made down payment. I can tell you that
the Explorer is taking over the segment that used to be dominated by the Toyota LandCruiser Prado.”
The occasion was also used to introduce Ford PROTECT, a free after-sales service offer to new Ford car buyers, for initial period of four years or within 120,000 kilometres (whichever comes first).
The programme, which used to be known as Ford ESP (Extended Service Plan), covers free oil change, wiper blades, belt and hoses, tyres rotation, suspensions, etc.
“Ford Protect covers all Ford variants purchased from us,” Mr. Babarinde stressed. “And, significantly, it is not only a follow-up to the late Henry Ford’s dream of making automobile available to all humans, but also that of taking over customers’ auto maintenance worries so that they can concentrate on their daily activities.”
The event was wrapped up by a facility tour of the company’s after-sales servicing workshop, which, according to Mr. Mr. Rele, is capable of handling 250 cars in a month, and test-drive of the 2016 Explorer and Figo.