A week after unveiling the new Citroen Aircross concept car, which premiers Monday(20th April 2015) at the Shanghai Motor Show, Citroen reveals how it was created with a new video and previously unseen photos, reports MATILDA FRANCES
[dropcap]B[/dropcap]uilding a concept car is a great way for Citroën to showcase the brand’s design and technological capabilities. It introduces styling elements and trends that will put a distinctive mark on future Citroën models. Besides its strategic importance, creating a concept car is a fantastic adventure for the people involved, who come from a range of departments at Citroën, including design, R&D and product. The first exterior and interior design sketches of the Citroën Aircross were finished more than a year ago, early in 2014. The first full-scale clay model was presented in June 2014, offering an opportunity to see what the dimensions and proportions really looked like. The designers began working on the chassis in September and assembly of the concept car got under way in December 2014. The finishing touches were meda in late March 2015. Frédéric Duvernier, the Citroën Aircross Styling Manager, pointed out; “Everything in this project forms a coherent whole because all the teams have worked together since the first sketches were done. It is apparent in the spirit, the colours, even in details like the hooks in the rear for attaching luggage that have the same shape as the tow hooks.
Another example: onboard technologies like the graphical interface. This was integrated in the development stage so it would contribute harmoniously to the interior ambience.” For the first time, Citroën is revealing what happens behind the scenes during the creation of a concept car, with exclusive photos and a video showing the manufacturing process. All of Citroën’s know-how is on display, combining passion and precision. Time-lapse photography is used to show full days of work in the ‘off-limits’ workshop where the Citroën Aircross was assembled. With Aircross, Citroën has designed a bold, creative and exciting concept car, with:
- A UNIQUE PERSONALITY: Its overall balance and streamlined design give this protective and welcoming SUV a strong identity and a firmly positive spirit.
- EXCEPTIONAL, ENERGISING COMFORT: A cabin that turns highway driving into a new experience thanks to a modern, airy, fresh and functional interior that creates a sense of well-being for the body and mind.
- INTELLIGENT TECHNOLOGIES FOR RELAXED TRAVEL: The Citroën Aircross is a connected SUV with an outstanding graphical interface and plug-in hybrid technology.