With sales of more than 12.7 million units since its debut in 1976, Accord is America’s most popular, best-selling car over the last four decade and, indeed, until recently, one of the most popular sedans in Northern Nigeria…
[dropcap]I[/dropcap]n June 1976 Americans were gearing up to celebrate the Bicentennial and pick a new President, singing along to the number one song on the radio, Silly Love Songs and paying just 59 cents for a gallon of gas.
Along came the Honda Accord, a fun and fuel-efficient three-door hatchback, beginning a four-decade long American success story.
Over 40 years and nine generations, Honda sold more than 12.7 million Accords around the world, majority of which were produced in Honda’s U.S. plants. Through continuous improvement and innovation, the car has earned a reputation as a segment-defining product, delivering class-leading reliability and durability with outstanding fuel efficiency.
While Accord built its success through the loyalty of the baby boom generation, its popularity continues with younger buyers as the top-selling midsize sedan and number two overall (to the Honda Civic) in sales to under-35 car customers for five of the past six years.
“The Accord embodies the challenging spirit of Honda and our commitment to delivering innovative products to our customers of the highest quality, reliability and value,” said John Mendel, executive vice president of the Automobile Division of American Honda Motor Co., Inc.
“Accord’s success over four decades is deeply woven into the fabric of American car culture and American industry, and we are thankful for and deeply humbled by the loyalty and trust that our customers have placed in Honda and in Accord over the past 40 years.”
Accord was also the first U.S.-made automobile from a Japanese automaker exported overseas, beginning with the shipment of Ohio-made Accords to Taiwan in 1987, followed by the landmark export of the U.S.-made Accord Coupe to Japan in March 1988.
From its humble roots as a hatchback with a smaller wheelbase than today’s subcompact Honda Fit, to today’s full lineup of engines and body styles – including the Accord Sedan and Coupe and just-launched 2017 Accord Hybrid – Accord has a legacy of leadership unique in the industry.
A core element of Accord’s enduring success is the ability to adapt to the changing needs of customers, including younger buyers, which today means meeting demand for advanced connectivity technology. The 2016 Accord, which received a major refresh in the fall of 2015, is one of the first high-volume models in the automotive industry to provide support for both Apple carplay™ and Android Auto™, seamlessly integrating the core features and functions of customers’ smartphones.
The name Accord was derived from Honda’s unremitting effort to achieve “accord” between people, society and the automobile through advanced technology. The introduction of the first Accord in June 1976 was significant for the automobile industry as a whole. For Honda, then known mainly for its motorcycles and its economical Civic, Accord was the first step toward becoming a full-line automaker.
For the industry, the Accord defined a new kind of car – a practical automobile that combined economy and value with sporty style and spirited performance.
©Copyright MOTORING WORLD INTERNATIONAL.
All rights reserved. Materials, photographs, illustrations and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior written permission from Motoring World International