Around-the-World

Volkswagen Records Double-Digit Growth in April

…Passes 2 Million Mark after Four Months The Volkswagen brand has once again stepped up its growth rate. With about 520,000 vehicles delivered in April, the brand recorded an increase of 11 percent compared with the prior-year figure for the same month. All in all, the brand already delivered 2,044,900 vehicles from January to April. Jürgen Stackmann, Volkswagen Board Member ...

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Kia’s New Global Ad Campaign Takes Flight with Peter Pan

Kia Motors has launched a new global advertising campaign, featuring characters from the beloved story of Peter Pan. The three-minute film, entitled Peter Returns, is a re-imagining of the classic children’s tale and offers a futuristic take on Peter’s ongoing conflict with Captain Hook. Peter, joined by trusted companions Wendy and Tinker Bell, is on a mission to bring new technologies ...

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Nissan Celebrates Star Wars Day (Watch video)

Every year on May 4th, Star Wars fans around the galaxy celebrate the film franchise, making it the perfect date for Nissan to pay tribute and begin its marketing campaign for “Solo: A Star Wars Story,” in theaters May 25. The campaign is now officially underway with many options for fans to immerse themselves into the upcoming movie with Nissan’s top-selling model, the Nissan ...

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Jaguar Land Rover Classic Begins Global Expansion

Jaguar Land Rover Classic is accelerating its global expansion strategy with the opening of a brand-new Classic Centre in Germany – the first facility of its kind outside the UK. The new Classic Centre in Essen is directly operated by Jaguar Land Rover Classic, providing factory service in Germany. In addition the company is also introducing a service to support ...

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South Africa’s New Vehicle Sales Reflect Deceptive Growth 

Irregularity in new vehicle sales numbers in South Africa continues to contribute to market uncertainty. According to aggregated data from the National Association of Automobile Manufacturers of South Africa (NAAMSA), April’s sales of 36 346 units reflect a 3.6% year on year growth, while at the same time showing a dramatic month on month decline of 26.2%. “It’s important to not ...

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Toyota GR Supra Racing Concept Debuts

Toyota GR Supra Racing Concept – which grabbed headlines with its world premiere at last month’s Geneva Motor Show – is now available on Gran Turismo Sport™ exclusively on PlayStation®4. The visually stunning front-engine rear-wheel-drive Toyota GR Supra Racing Concept conforms to Grand Touring Endurance regulations. Its purposeful circuit racing-derived design cues make extensive use of state-of-the-art composite materials to ...

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UBER Driver Arraigned Over Stealing N2m Toyota Corolla

A 27-year-old man, Uber driver, James Ejemba, was on Wednesday brought before an Ikeja Magistrates’ Court for allegedly absconding with his employer’s Toyota Corolla car valued at N2 million. Ejemba, whose address was not provided, is facing a two-count charge of conspiracy and stealing. The Police Prosecutor, Insp. Benson Emuerhi, told the court that the accused committed the offences with ...

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New Lexus “FAST AS H” Campaign Clears the Air about Hybrid Performance

Lexus announced today a new national marketing campaign to prove that choosing a hybrid doesn’t mean making compromises. Coined “Fast as h,” the marketing campaign showcases the full hybrid lineup’s impressive performance and new lower pricing. “Our recent consumer research revealed that the greatest barriers to hybrid sales are perceptual,” said Cooper Ericksen, Lexus vice president of marketing. “People believe ...

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