FRANK BOYEDE
[dropcap]S[/dropcap]outh Africa’s Port City, Cape Town, is set to host what is expected to be one of the biggest motor shows on earth .
Titled Cape Town Motor Show (CTMS), the event’s maiden edition will take place over the last weekend of January 2017 (27 to 29) at the prestigious Sun GrandWest in association with The City of Cape Town.
Exhibitions at the show will include: multiple world- and South African introductions; a complete range of domestic and imported passenger cars, bikes and trucks; sport utility vehicles; and experimental or concept cars.
Additionally, attendees will have the opportunity to see numerous accessories and auto-related exhibits, competition vehicles, antique and collector cars, engine modifications (pimped-up rides), Sound-Off Beats competitions, virtual simulations, car wrapping, drifting, a large 4X4 outside area, live music and much more!
Motor Show watchers believe that, beginning from January 2017, Cape Town, also known as Mother City, can boast a motor show that will rival any of the international equivalents.
CTMS was launched last week at the Sun GrandWest Entertainment World, SA, with Motoring Journalists, other press, celebrities, Motor Industry participants and principles and delegates from both the City of Cape Town and Cape Town Tourism in attendance.
Aside one of South Africa’s most recognised comedians and a car-buff himself, Kurt Schoonraad, who kicked the event’s launch evening, former Mayoral member heading up Tourism, events and economic development for the City of Cape Town, Garreth Bloor, who had been involved in getting the City involved was at the launch.
Expressing his excitement, Bloor described the birth of a Motor Show in Cape Town as a proof that the city and its environ is populated with petrolheads.
“Events like these show we have a massive community of petrol heads and motor enthusiasts right here in our city,” Bloor pointed out. “The potential to create international events for motor enthusiasts from around the world shouldn’t be underestimated, given Cape Town’s growing status as Africa’s events capital.”
According to its organizers, CTMS inaugural event promises a weekend of incredible fun with a broad appeal to all car and bike ‘buffs, petrolheads and, in fact, the entire family, with loads of entertainment.
CTMS shall be hosted in a safe and conducive environment with an expected audience of more than 35 000 over three days and will span the length and breadth of the Sun GrandWest Entertainment World, including the Market Hall, Grand Arena, the Sun Exhibit area, the Sun Garden area, outdoor 4X4 areas, drifting zone, bike zone, and Classic and Vintage car displays.
Also expressing her excitement over the forthcoming show, Cape Town’s Executive Mayor; Patricia de Lille, said: “I believe that Cape Town is ready to embrace a motor show of our own that can rival international equivalents. I am pleased to see that this is being planned as a family-oriented event that will attract tens of thousands of people over the 3-day period, bringing motor enthusiasts from throughout Cape Town and surrounds to enjoy the show.
“The CTMS will also stimulate the local economy by creating jobs through sales, set builds and the involvement of all the national car manufacturers and event professionals from the first show onwards. It is commendable that CTMS will also be giving back to the community by supporting the Mannenberg Upliftment project and the Cities Rescue Services, and as well as inviting school children from key areas to attend the show free of charge on the first day of the Show.”
While Claire Cobbledick, Marketing Manager of Gumtree, who are one of the many partners in the CTMS also remarked: “Cape Town is a core Gumtree market and we enjoy the most visited online showroom in SA so this partnership was a perfect fit for the brand. We look forward to this inaugural event.’
The event’s Marketing and promotions will run in conjunction with the local and national press, television, two radio partners, social media platforms and promotional flags across the city—ensuring the CTMS will definitely be something everyone will get revved up about!
Cape Town is a port city on South Africa’s southwest coast, on a peninsula beneath the imposing Table Mountain. Slowly rotating cable cars climb to the mountain’s flat top, from which there are sweeping views of the city, the busy harbor and boats heading for Robben Island, the notorious prison that once held Nelson Mandela, which is now a living museum.
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