By: FRANK BOYEDE
[dropcap]B[/dropcap]oulos Enterprises Limited, Nigeria’s main importer of the only legal 4-stroke marine outboard motors, has appointed Sotra Marine Services as main dealer for Suzuki Outboard Motors and Spare parts in Lagos and its suburbs.
As contained in a release signed by Boulos GM Marketing, Mr. Steve Evans, the new appointment was motivated by the company’s resolve to continuously support seafaring community, which they are this time doing through Sotra Marine, an organization, which operate from a purpose-built facility at the Boat yard, Outer Marina, Lagos.
Commenting about the appointment, Boulos Enterprises Limited’s General manager, Julian Hardy, said: “This appointment reinforces our intention to be market leaders with the Suzuki brand and Sotra bring a wealth of experience to further serve our customers. We are proud to be associated with them”.
Responding, the Managing Director of Sotra, James Lloyd-Jennings said he was honoured to be the first appointed dealer in Lagos.
“And I know,” he pointed out, “with my wealth of experience and the excellent reputation of Suzuki OBMs makes it a great partnership”.
Sotra Marine has operated in Lagos for over 20 years, offering full marine facilities, such as servicing, repair, hull refurbishment and now Suzuki OBM sales.
Boulos Enterprises Limited (BEL) was incorporated in 1964 by the Boulos brothers Anthony and Gabriel Boulos. The main focus of their business initially, was trading and incorporation of general merchandise including some brands of motorcycles from Western Europe. After a few years, they concentrated on the importation of the “Suzuki” brand of motorcycles and outboard motors from Japan and since then it remained a leading motorcycle and outboard motors distribution and assembly company in Nigeria.
The continued growth in Suzuki motorcycle business stimulated the company to establish the first assembly plant in the country at Oregun, Ikeja Nigeria in 1969 existing till date to assembly motorcycles from Completely Knocked Down (CKD) to Fully built up ( FBU) by Nigerian staff. It is worthy to note this was implemented at the initiative of the company as all other competitors in the country were still importing fully built up motorcycles.
The ban of fully built motorcycles gave the company the impetus to embark on a manufacturing/assembly plant. Considering the bright future of automobile business in Nigeria and the level of technology, the company embarked on the construction of a phased integrated motorcycles manufacturing complex located at its present 25 acre plot at Ogba Industrial Scheme Ikeja. The present integrated plant has an installed capacity of 150,000 units for motorcycles assembling per annum on a single 8-hours shift per working day. Additionally Piaggio auto rickshaw tricycles are assembled at the factory/plant.
The motorcycle and tri-cycle plant assembling facilities has an independent service utilities backed up system.