Morgan Motor Company celebrated over a century of innovation and craftsmanship at the inaugural Run For The Hills event last weekend with 1000’s of Morgans from a 108 year history returning home to Malvern.
Held at the Malvern Three Counties Showground in association with the Morgan Sports Car Club, Morgan owners and aficionados from around the world gathered for two days of family fun, just a few miles from the Pickersleigh Road home of the iconic coachbuilder.
The RFTH weekend saw over 5,000 owners and enthusiasts enjoy activities for the whole family including an open house at the Morgan Motor Company factory, hot air balloon rides, Morgan AutoSOLO track experience, live aerobatic displays, racing simulators and male grooming and beauty treatments and a freestyle motocross stunt display.
Visitors were also treated to a stunning lineup of Morgan dealership displays as well as a concours and historic area celebrating Chris Lawrence and his significant impact on the Morgan marque. All three Morgan SLRs were displayed alongside TOK258, the Morgan that Chris Lawrence drove to victory at Le Mans in 1962.
Visitors on Saturday morning witnessed a special 3 Wheeler cavalcade from the factory to the showground, showcasing Morgan’s iconic 3 Wheeler models from over a century of the marque’s history. The oldest models were built in 1909 by H.F.S. Morgan while the newest model had rolled off the assembly line that week. The cavalcade included over 50 3 Wheelers and was led by the all-electric EV3, driven by Managing Director, Steve Morris.
A grand Gala Dinner took place on Saturday night, hosted by the world’s greatest living explorer, Sir Ranulph Fiennes. The British hero thrilled guests with stories from over five decades of his expeditions in the world’s most perilous climates. The Gala Dinner menu celebrated produce and companies from across the 3 Counties, and was local sourced where possible. A charity auction hosted by auctioneer Philip Serrell raised £22,000 for the British Heart Foundation. Stand-out lots included a clay model Aero 8 created by Jon Wells, and an EV3 Junior.
The climax of the weekend was the Morgan prom on Sunday evening, with the English Symphony Orchestra playing iconic pieces of music for a packed arena, with the backdrop of a spectacular fireworks display bringing the weekend’s celebrations to a close. A highlight of the event for many, the concert provided a fitting ending to a truly memorable weekend.
Responding to the level of sustained enthusiasm by lovers of the marque, Steve Morris, Managing Director of Morgan Motor Company, said: “We have had such a wonderful weekend here at Run For The Hills.
“We are continually blown away by the unrivalled passion that our owners and enthusiasts have for the marque. There were many highlights for me, however seeing the 3 Wheelers leave the factory on Saturday morning and then watching the English Symphony Orchestra concert and fireworks closing the event were perfect book ends of the show.
“We welcomed well over 1,500 Morgans home to Malvern throughout the weekend from early pre-war cars to latest production cars, returning home from all over the world. The strong attendance of the event and the superb atmosphere throughout
the weekend is a signal of great strength for the Morgan community. On behalf of the Morgan family, directors and staff, I would like to thank all those involved in helping to make this event a success. We are already looking forward to our next event”
Morgan Motor Company is a family owned, British manufacturer of hand crafted sports cars. Located at their factory in Malvern Link, UK, the world famous Morgan cars offer a unique blend of charisma, quality materials, craftsmanship and performance. Morgan remains the oldest privately owned motor manufacturer in the world – handcrafting coach built traditional British sports cars that are fun to drive and unique within the market place.
The inaugural Run For The Hills event will be the largest Morgan event since the centenary celebrations in 2009 and builds on the success of the popular Thrill On The Hill, a one-day annual Morgan event that has taken place at the historic Shelsley Walsh for the last three years.
Morgan built on a successful 12 months of sales, production and development in 2016, and continues to go from strength to strength in 2017. Now in its 108th year of manufacturing, the British company built 750 vehicles in 2016, of which 70% were exported through 60 official dealerships in 32 countries.